tools of our trade

We’ll conceptualize and create the necessary collaterals to execute an integrated marketing communications campaign for your brand.

design studio

photo and video prod

UX (user experience)

copywriting

strategic communications

public relations

human insight

augmented reality

social media management

digital analytics

who we've worked with

Luis Miguel B. Arcangel

Chief Executive Officer

"Mr. Fitch" will always be the first to remind people that while it isn't his name on the door, he was the guy who completely made it up. In a relatively short span of time,the New-York trained ad dude-turned-university professor has brought his "No Rules, Just Results" creative ethos to the forefront with his boutique startup mounting campaigns for some of the most recognizable brands in the country.

Jose Luis J. de Leon

Managing Director

"Mr. Pogi" (largely self-proclaimed) may quite possibly be the youngest MD in the entire country. Blessed with a feel for the industry that belies his years, the wunderkind who shunned a career in creatives at the very last minute has flourished in his role directing account traffic and playing mental chinese checkers with clients and creatives alike all year round.

Geraldine R. Samson

Chief Operating Officer

After eking out a relatively successful career at one of the country's biggest FMCG's, Dine was Employee #1 of our Manila office, and has since parlayed her vast experience in handling agency operations and business development en route to being named the firm's youngest partner. She also likes taking long walks on the beach, eschews Google Maps and maintains a longstanding dread of creepy crawlies that fly.

Renato Dayan

Chief Technology Officer

"The Thunder from Down Under" runs our regional operations like clockwork, and brings about a wealth of world-class expertise in both tech and business. When he's not looking for trouble in some random city in the world, the Pearl Jam loyalist could be riding up ATV's in exotic lakeside volcanoes or downing steaks and single malts caveman style.

Kyra Louisse L. Tobias

Human Resources & Operations Manager

Kyra is our semi-retired party girl. Don't be misled by her facial expressions, she's actually quite pleasant and friendly while keeping our office from falling apart. Her bubbly vibes and contagious laugh are proof that you can take the girl out of the party, but you can't take the party out of the girl.

Genille B. Borres

Account Manager

Gie may be seated in one corner of the office but she’s always in cloud nine, all thanks to her not-so-secret bird tat and a flourishing love life. This ajumma is insanely loud (silence is when she’s not laughing) and loudly insane (this is not a medical diagnosis). Beyond the bubbly vibe are battle scars she acquired since she first stepped into the industry. Facing clients and their demands is a breeze for Gie, altogether handling them with grace, eloquence, and a little bit of kalog on the side.

Dominique Mica P. Lugue

Senior Graphic Designer

Dom is pretty simple: she loves horror movies even though she’s afraid of them. She loves all things Korean, looks Korean, and would probably give up Fitch life for a chance to be Korean. Initially quiet and reserved, our resident gamer girl and vector specialist is really bubbly, silly and sweet beneath the surface.

Alvin B. Cabading

Mid-Level Back End Developer

Latest update to the the roster of coding freaks is Alvin who, within his first week had no difficulty adapting into the Suite 2302 life. This freelancer-turned-full-blooded-Fitch has a knack for multitasking with a dual-screen technology he devised himself. As he plots the next line of attack against enemy forces in his new favorite app, he simultaneously plots code lines that are built for the team’s growing web development empire. Armed with skills and his innate creativity, having Alvin around surely feels like an upgrade in itself.

Jose Luis J. de Leon

Managing Director

"Mr. Pogi" (largely self-proclaimed) may quite possibly be the youngest MD in the entire country. Blessed with a feel for the industry that belies his years, the wunderkind who shunned a career in creatives at the very last minute has flourished in his role directing account traffic and playing mental chinese checkers with clients and creatives alike all year round.

Charisse Bianca D. Uang

Administrative Assistant

She may be reserved but Bianca is always ready for a fun time. You can count on her to help you out in the office and still have a not-so-secret party life after hours. Just ask her where she’s off to this weekend. Add her work-life balance to her forever cheerful disposition, and you’ll see why Bianca fits right in at Fitch.

Isabella Margarita S. Velasquez

Social Media Manager

You wouldn't know our grungy-fashionable Isab is an Easily Triggered Millennial™ up until an exciting idea comes along. When that happens, she really needs you to look at her. Cleanest Desk Awardee and jazz vocalist sideliner, Isab is the best. At everything.

Joshua S. Robles

Production Director

Josh is colorblind. Yup. You read right. This film geek may have a problem telling colors apart but that doesn't stop him from producing incredible films. He uses his negative energy to be more productive, so when he starts complaining you'll know he's in the zone.Give him time and he’ll surprise you with his dedication to his work or his positive insights about life and art.

Kriselle Marian H. Gueco

Copywriter

When Kriselle isn't busy making magic with copy, she dabbles in music, photography, film and journalling. Which makes us think she's pretty good at anything she puts her mind and heart into. Though this talented wordsmith may appear reserved at first, we guarantee she's one of the most loyal and creative friends you can make at Fitch.

Geraldine R. Samson

Chief Operating Officer

After eking out a relatively successful career at one of the country's biggest FMCG's, Dine was Employee #1 of our Manila office, and has since parlayed her vast experience in handling agency operations and business development en route to being named the firm's youngest partner. She also likes taking long walks on the beach, eschews Google Maps and maintains a longstanding dread of creepy crawlies that fly.

Juerjen Anne R. Domingo

Account Manager

A million bucks to you if you spell her name right on the first try. Juerjen is our resident theater person, hopeless romantic, and #TitaOfManila. She’s no stranger to the advertising life, having done her time in bigger agencies and a short stint on the client’s side. A natural people-pleaser, she does her best to keep the team united and upbeat even when she comes bearing bad news.

Miguel Victor T. Valdez

Associate Creative Director

He's the "dream art director," usually addressed as "DAD." True to his moniker, Dad is a great parent to his kids on the creative team, which explains the number of people usually crowded around him. A man of few words, he makes himself known through his amazing designs and ideas instead. He's rarely on time at work, so be touched if he clocks in early for you.

Gio U. Gloria

Senior Video Editor

When he’s not getting paid to watch films, Gio moonlights as the office performer: you can find him strumming guitar and singing on quiet afternoons, dancing out of the blue, or playing bartender at office parties. Don’t mind his initial shyness: Gio laughs at everything, so you don’t have to try hard to get along with him.

Jose Antonio A. Perez

Senior Back End Developer

Jose has the coolest keyboard in town -- well, he’s quite earned it. This prized possession has been there for him since day one of coding for Fitch. He’s the go-to guy for anything tech-related, all thanks to his modern-day digital wisdom. When he’s not busy building websites, he’s probably off fancying Lego, window shopping at Steam, or letting the Fitches use his computer for typing games. Also, here’s a little life hack for all: His crate is usually full of grocery supplies. So, *wink wink*

Renato Dayan

Chief Technology Officer

"The Thunder from Down Under" runs our regional operations like clockwork, and brings about a wealth of world-class expertise in both tech and business. When he's not looking for trouble in some random city in the world, the Pearl Jam loyalist could be riding up ATV's in exotic lakeside volcanoes or downing steaks and single malts caveman style.

Juan Miguel Ocampo

Copywriter

The office just can’t help it: everyone is simply drawn into Migs’ presence. As an A-team recruit, his strong aura and affable personality ensure a smooth sailing client relationship despite the tides. He doubles as a part-time theater person and a full-time pal, ready to pluck a song for whoever needs it. Roof decks and sunsets bring him solitude, as if telling him “you’ll be safe here”.

Apple J. Nocom

Senior Copywriter

This petite writer could pass for a 12-year-old, but don't be fooled: she has a lot to share beneath her shy exterior. Apple is our hugot princess, New Age weirdo, and secret-keeper. She houses many sides to her personality, so she can get hyper over a game of cards or happily settle down for a heart-to-heart. Just don't ask her to give up her KitKat and Coke addiction.

Ysabel S. Tuanquin

Senior Graphic Designer

Sab is so quiet, we wonder if she secretly hates us. Just kidding;she’s usually off having adventures in her head, which she turns into her works of art. When she’s in the zone, there’s just no stealing her attention. This no-nonsense girl knows when to laugh at herself and when to get down to business. Under the reserved exterior is a great gal you shouldn’t miss out on getting to know.

Rusty Ruppert D. Monzon

Mid-Level Front End Developer

If a zombie apocalypse is bound to happen, Rusty is the kind of person you must befriend in the office. Not only will he be able to ward off zombies for his built, he’s also got the wits to outsmart an entire horde the way he does in Left 4 Dead. Although he resents anything yellow (sorry, Coldplay), this dad-of-one is a bro to Fitches -- and this bro codes, like, literally. Indeed, for Rusty, codes before bros -- except maybe for a quick Dota match.